Who am I?

Personal Details

Hello! My name is Sara Shields. I received my Masters degree in Digital Media from Texas State University, as well as a Bachelors degree in Public Relations. I have been creating videos, graphics, websites and original content for schools, businesses, and organizations since 2009. I am a self motivated, creative individual who is passionate about the power of storytelling through various mediums. Whether it’s building websites from scratch, filming or editing videos, designing graphics, or writing for social media, press releases, or publications, I enjoy creating content for the world to see and become inspired by.

My Professional Background

Work Experience

2016 August - 2017 May

Texas State University

COLLEGE INSTRUCTOR

I taught the Web Design and Publishing undergraduate course in the School of Journalism and Mass Communication. My responsibility was to educate students on HTML and CSS and how to effectively and strategically build websites from scratch, as well as troubleshoot their own errors. After students have gained an understanding of HTML and CSS I taught them how to use Bootstrap as a framework and the components that are available. I finish up the semester with introducing students to WordPress and using it as a Content Management System creating child themes, and applying changes to the CSS in the editor, finishing with a Reporting/Journalistic based final project.

2016 August - 2016 December

C3 Presents

ARTIST DESIGN AND BRANDING INTERN

As the artist design and branding intern, I managed various social media platforms for multiple bands/artists on a daily basis promoting albums, apparel and shows as well as update several of the websites for bands/artists through WordPress, Squarespace and Tumblr. Daily routines also included organizing and updating shows through the Bandsintown application and our own organization system. Other miscellaneous tasks included booking flights, hotels, practice space, for the bands/artists on tour. I also edited several short videos to promote concerts on social media, as well as filmed and produced a video of a show at Austin City Limits. You can check out the rest of my duties/work on my internship portfolio www.c3.sara-shields.com

2015 August - 2016 May

Texas State University

GRADUATE TEACHING ASSISTANT

My role as a Graduate Teaching Assistant included teaching labs to undergraduate mass communication students educating them on topics such as: blogging with WordPress, video editors, prototyping apps, basic html/css, and branding through social media.

2015 January - 2015 May

Redbud Roasters

PUBLIC RELATIONS ASSISTANT

I worked closely with a team of four other students during the spring semester executing a public relations campaign for Redbud Roasters to improve brand awareness and increase sales. I was responsible for designing promotional graphics for printed flyers and social media, as well as photographing the coffee shop to have images to share on the website.

2012 July - 2014 December

Delta Gamma (Zeta Eta Chapter)

DIRECTOR OF ELECTRONIC COMMUNICATIONS

As the director of electronic communications, I was responsible for managing the organizations Facebook, Twitter and Instagram accounts. I was recognized nationally by the organization for starting a 'Sister Appreciation' campaign in our chapter, which eventually reached other chapters across the United States. My goal with this was to boost confidence and recognize achievements in hopes to encourage women in the chapter to do their best academically, philanthropically, and personally. Other responsibilities included developing the website and managing it on a daily basis. I photographed and made videos for several events throughout the semesters during my position.

2014 June - 2014 August

Texas State University - The Graduate College

SOCIAL MEDIA INETERN

As the social media intern for Texas State University's Graduate College, I developed graphic and writing content for the organizations Facebook and Twitter. Day-to-day tasks included promoting contests/trivia questions on social media, replying to individuals, and writing/posting content through the different social media platforms. I also produced an information video about applying to graduate school.

My Education

Education

2015 August - 2017 May

Texas State University

3.92 GPA

M.A. DIGITAL MEDIA

  • Vice President of The Mass Communication Graduate Student Association
  • 7th and 8th Annual International Research Conference Speaker
    • 2015: "The Effects of Native Advertisements on Online Consumer-Buying Behavior"
    • 2016: "Emotions and Elements in Viral Advertising"
  • Web Developer/Reporter/Social Media for SXTXState 2016 Program
  • Multiple Data Journalism Web Projects

2011 August - 2015 May

Texas State University

Minor in Art and Design

3.47 GPA

B.S. MASS COMMUNICATION - PUBLIC RELATIONS

  • Director of Electronic Communications for Delta Gamma - Zeta Eta Chapter
  • Director of Recruitment for Delta Gamma - Zeta Eta Chapter
  • Deans List for four semesters

What I’m best at

Skills & Knowledge

Software

Adobe Premiere Pro, AfterEffects
Adobe Photoshop, InDesign, Illustrator
Microsoft Office
Import.io
Text Wrangler, Fetch, WordPress

Highlights

SXSW Interactive 2017 Speaker

"How Technology Has Impacted Graphic Design"
Read Panel Details

Publications

SXTXState
PBS Media Shift

Certifications

FAA Certified Remote Pilot
Hootsuite (Social Media)
Poynter-Cronkite Program for Instructors
Facebook for Journalists Certification

Language Skills

HTML

CSS

JS

Knowledge

  • CMS
  • AP Style
  • Data Journalism
  • Web Usability
  • Grid & Layout
  • Visual Storytelling
  • Photo Composition
  • Social Media Platforms
  • DSLR
  • Video Editing

Hobbies & Interests

Hover over Icons for Details

  • Coding

    Coding

    Have you ever found yourself coding until 5am? Me too.

  • Drones

    Drones

    Surprisingly, I'm actually good at flying these things.

  • Videography

    Videography

    Between the production and post production side, I love both.

  • Ideas

    Ideas

    You can usually find me brainstorming everyday in my favorite note apps on my phone/laptop.

  • Design

    Design

    If I could play in Photoshop and InDesign all day, I would.

  • Technology

    Technology

    Some people are excited about accounting, pizza, etc. I find excitement in new technologies.

  • Travel

    Travel

    Who doesn't like traveling? I want to see it all.

  • Learning

    Learning

    You can never stop learning, especially with unlimited resources at our fingers.

  • Music

    Music

    Whether I'm working or just relaxing, music gives me life.

Contact

Details

Portfolio

Portfolio Website

Social networks