Coachella Overview

The Coachella Valley Music and Arts Festival (commonly referred to as Coachella or the Coachella Festival) is an annual music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire's Coachella Valley in the Colorado Desert. It was founded by Paul Tollett in 1999 and is organized by Goldenvoice, a subsidiary of AEG Live. The event features many genres of music, including rock, indie, hip hop, and electronic dance music, as well as art installations and sculptures.

Noteworthy Years


The start of it all began in Indio California where a brand new music festival was born.


Due to the oversaturation of music festivals in Southern California, Coachella was cancelled.


This was the first year onsite camping was made available, as well as develop interest worldwide.


This was a big year for Coachella because this was the first year to completely sell out all tickets.


A new addition to Coachella featured an expansion from 2 days into a 3 day weekend event.


For the first time since 2003, Coachella hit a bump and lost money from tickets not selling out.


Coachella expanded to hold the festival on two separate weekends, with identical lineups for each.


As Coachella made a name for itself, GA tickets sold out in 20 minutes, and VIP in 3 hours.

More Information

About The Project

The Creator

Sara Shields is a graduate student at Texas State University where she is completing her masters degree in Digital Media. As an undergraduate student at Texas State, Sara received her Bachelors degree in Mass Communication with an emphasis in Public Relations. She was involved in a Greek organization where she served as director of e-communications for two years developing and maintaining the organizations website and social media accounts.

The Topic

As a student who is fascinated with music festivals, this topic easily hit home. Previous to choosing this topic, Sara just finished camping at the Euphoria Music Festival in Austin, TX and enjoyed every second of it. Finding a music festival that was relevant and on the rise was difficult to choose since there were so many, but with Coachella happening during the month of April, it became clear that this would be a great festival to retrieve data about.

The Class

This project was created for a Coding and Data Skills for Communicators class in the graduate studies at Texas State. The project calls for telling a story using data and multimedia. At this point in the semester, students already have great coding skills and it comes down to finding a way to leverage your data into creating a compelling and interesting story for users. The data is a significant portion of this project and is the key to storytelling.